Commercial portfolio · Barcelona
Full-cycle Account Executive and consistent top performer who sells and builds. Four years at Barcelona PropTech Zazume plus six years of parallel hands-on B2B commercial experience. At Zazume I own an inbound-led B2C, B2B2C and selected SMB cycle; in parallel I close €20K-€200K B2B and development projects at ALUespacios and build production AI, data and automation systems, bringing hands-on technical fluency to discovery, value articulation and complex commercial conversations.
Prospecting, discovery, qualification, pricing, negotiation, closing, handoff, retention and expansion. At Zazume I sell across B2C, B2B2C and selected SMB accounts including private landlords, portfolio investors and property administrators.
Daily CRM discipline in Pipedrive, opportunity prioritisation, follow up, forecasting, portfolio growth and churn analysis. I coordinate commercial execution when needed and work closely with operations to protect the customer outcome after the sale.
Six years of parallel B2B commercial work through the family real assets business, covering industrial machinery and real estate: sourcing, pricing, commercial analysis, negotiation with businesses and suppliers and transactions through to close. At ALUespacios I close €20K-€200K B2B and development projects, owning the cycle from first contact through proposal, pricing, negotiation and signature.
I am comfortable selling products where the customer decision depends on economics, operational constraints and trust. I use market data, structured comparisons and direct customer feedback to make the commercial argument clearer.
Own the full commercial cycle across an inbound-led mix of B2C, B2B2C and selected SMB accounts: discovery, qualification, pricing, negotiation, closing, handoff, retention and expansion, with daily pipeline work in Pipedrive. ~130% average attainment, Top 2 in 94% of 47 complete months, #1 in commercial fees in 2026 YTD and €1.5M+ in attributed commercial value. Joined at ~10 employees as one of the first two salespeople; now coordinate sales execution when the Sales Manager is unavailable.
Six years of parallel hands-on B2B deal-making across industrial machinery and real estate, owning sourcing, pricing, commercial analysis, negotiation with business owners and managers, resale and transactions through to close across longer, relationship-led cycles.
Own B2B/SMB sales end to end, from organically generated demand and first contact through proposal, pricing, negotiation, signature, delivery and post-sale; close €20K-€200K B2B and development projects and €500-€3K private projects. Built the digital acquisition and operating layer: DataForSEO market research, SEO and GEO, n8n automation and a customer-facing project-tracking app (React, TypeScript, Vite, SSG, Tailwind, CI/CD to Vercel).
Built and run a 24/7 market-intelligence platform for my own resale operation: 12 second-hand marketplaces in 9 European countries, 700K+ listings captured and about 5K new a day (Node.js and Playwright capture, a PostgreSQL pipeline, Metabase dashboards and mobile alerts within minutes). Four local AI agents (Ollama/Qwen) answer questions over the data, verify listings and help operate the system; code does every calculation, and model-written SQL is only a sandboxed last resort. I use it in real commercial transactions, from automated screening and pricing through negotiation and close, keeping human judgement on the final decision.
A self-built platform that watches 12 second-hand marketplaces in 9 European countries, has captured 700K+ listings, classifies what is really for sale, values each item against observed market references and alerts me within minutes when one is worth acting on.
Open case study View the architecture on GitHubAutomated monitoring built with n8n and browser automation to check how a site appears in answers from major LLMs over time.
Built the acquisition and operating layer around a family aluminium carpentry business, combining B2B commercial development with market research, automation and product work.
Contact
Commercial performance evidence and selected case studies are available from this portfolio. For anything else, contact me directly.
Personal website
Sourcing case study