Miguel Morales GarcíaAccount Executive · B2B & B2C Sales · AI & Automation Builder · LinkedInContact

Barcelona based · Open to Madrid, Dublin, Dubai, the US and remote

I sell technology I genuinely understand.

I'm an Account Executive who sells and builds. #1 in commercial fees at Zazume in 2026 YTD, where I joined at ~10 people as one of the first two salespeople and grew with it to ~50, plus six years of parallel hands-on B2B commercial experience. Unlike most AEs, I also build and run the AI and automation systems behind my work.

Commercial portfolio View selected work LinkedIn
€1.5M+Attributed commercial value under the internal reporting model
~130%Average attainment against weekly sales targets across four years
Top 2 · 94%44 of 47 complete months analysed
#1 · 2026 YTDCommercial fees among comparable Account Executives
700K+ listings captured 12 · 9 marketplaces · European countries 4 local AI agents in production 51 output checks every 15 minutes

Full-cycle acquisition, closing and long-term portfolio growth.

#1 in fees · 2026 YTD
Sales and account growth

Own the complete commercial cycle across B2C, B2B2C and selected SMB accounts, working with private landlords, portfolio investors and property administrators from discovery and pricing through negotiation, close, handoff and portfolio expansion. Manage relationships linked to approximately 700 rentals.

Team coordination

Coordinate the sales team when the Sales Manager is unavailable and work with operations or analysis when a deal or customer issue needs support outside the normal sales process.

Churn and revenue insight

Produce individual churn reporting, follow performance and leakage patterns closely, and report directly to the Sales Manager to support coaching, retention and process improvement.

CRM, churn and performance proof available privately
01

Family business: machinery and real estate

Six years of parallel B2B commercial experience across industrial machinery and real estate, combining sourcing, pricing, negotiation and transactions through to close.

B2B salesMachineryReal estatePricingNegotiation
B2B commercial activity

Source, assess, price, negotiate and coordinate transactions involving industrial aluminium machinery and selected real-estate opportunities with businesses, suppliers and technical partners.

Commercial judgement

Work with acquisition cost, refurbishment requirements, market pricing, margin and the final route to sale.

Operating exposure

Coordinate with technical, commercial and operational stakeholders around real assets rather than purely digital products.

What it adds

Practical experience with negotiation, unit economics and higher-value transactions involving physical assets and multiple stakeholders.

02

ALUespacios: company, growth system and product

Our family aluminium carpentry company. I co-founded it and own growth and technology alongside customer acquisition and B2B commercial development with businesses and contractors.

Business buildingSEOGEODataForSEOn8nProduct app
Market and positioning

Study search demand and competitors using DataForSEO APIs, creating an equivalent decision layer without a roughly €200 per month SEMrush subscription, then use the analysis to shape the website and market strategy.

SEO, GEO and brand

Develop the content architecture, local positioning, brand experience and an automated GEO audit that checks visibility across ChatGPT and other LLMs through n8n workflows.

Product layer

Design the ALUespacios application and customer journey so clients can follow projects, milestones, images and progress through a clearer digital experience.

Ownership

Business concept, market research, positioning, workflow design, implementation, product direction and continuous improvement.

View ALUespacios
03

Independent systems and automation portfolio

Self-hosted market intelligence and automation systems built to solve real commercial problems, reduce repetitive work and deepen technical capability.

JavaScriptNode.jsPostgreSQLSQLitePlaywrightn8nLocal AI agents
Market intelligence

A 24/7 platform that watches 12 second-hand marketplaces in 9 European countries: 700K+ listings captured, about 5K new a day, classification in 8 languages, local AI agents and alerts on my phone within minutes.

View the sourcing system case study
Personal automation

Use n8n, APIs, Telegram and local AI to connect recurring personal and business processes into reliable operating workflows.

Technical ownership

Problem definition, architecture, AI-assisted implementation, validation, debugging, infrastructure, monitoring and iteration.

Commercial work supported by practical technical skills.

I program with AI, specifically Claude, and I own the requirements, architecture, validation, debugging and integration. That experience is useful when selling technical products or working with product and operations teams.

Sales and accountsFull-cycle B2B, B2B2C and SMB sales: prospecting, discovery, qualification, pricing, negotiation, closing, retention, expansion, Pipedrive CRM, pipeline management and forecasting.
Cross-functional workSales, operations, reporting, marketing support and team coordination when customer or business needs require work outside the standard sales process.
Growth systemsSEO, GEO, DataForSEO, competitor research and content operations used to build positioning and acquisition assets for ALUespacios.
Product and codeApplication design, JavaScript and Node.js for product logic, parsers, scoring, bots, integrations and service workflows.
Data and automationPostgreSQL, SQLite, SQL, Playwright, n8n and APIs for data products, automation, validation and operating queues.
AI agentsOllama, Qwen and ComfyUI for local AI: tool-calling agents, a verified query catalog, sandboxed text-to-SQL and listing verifiers, designed so code does every calculation and the model only translates.
OperationsMetabase, Telegram and PowerShell for systems that run unattended: Windows services, 65+ scheduled jobs, monitoring that checks output, self-healing and tested backups.

How I approach a technical business problem

From requirement to operating system
UnderstandCustomer and market

Commercial need, demand, economics and constraints.

DesignWorkflow and product

Journey, rules, architecture and human review.

BuildJavaScript and automation

Services, integrations and operational logic.

StorePostgreSQL or SQLite

Structured source of truth and history.

OperateBI, alerts and AI

Metabase, Telegram, n8n and local models.

ImproveEvidence and iteration

Reporting, debugging, recovery and measured change.

Account Executive

Zazume, Spanish PropTech

Full-cycle AE at a PropTech that has grown from ~10 to ~50 people: #1 in 2026 YTD commercial fees, ~130% average attainment and Top 2 in 94% of 47 complete months.

AI & Automation Systems Builder

Independent

A 24/7 market-intelligence platform across 12 marketplaces in 9 countries and four local AI agents, programmed with AI (Claude) and used daily in my own resale operation.

Co-Founder, Sales, Growth and Technology

ALUespacios, family business

Run B2B/SMB sales end to end on €20K-€200K B2B and development projects, and build the technology behind them.

B2B Commercial and Investment Associate

Family business

Six years of B2B deal-making in industrial machinery and real estate, from sourcing and pricing to negotiation and close; built its CRM and its Europe-wide market intelligence.

Primary direction

Primary commercial roles

Account Executive and account growth roles where discovery, negotiation, product understanding and consistent pipeline management are central to the job.

Account Executive (AI / SaaS)SMB Account ExecutiveCommercial Account ExecutiveNew Business Account ExecutiveFull-Cycle Sales ExecutiveFounding Account Executive
Extended range

Adjacent commercial roles

Also relevant for technical sales, solutions, GTM engineering and commercial operations roles where a strong sales background and hands-on AI and automation experience are useful together.

Business Development ManagerAccount GrowthTechnical SalesSolutions ConsultantGTM Engineer

Open to Madrid, Dublin, Dubai, the US and remote

Open to the next Account Executive challenge.

Based in Barcelona and open to Madrid, Dublin, Dubai, the US or remote work, for Account Executive roles at AI and SaaS companies, across B2B and SMB, PropTech and selected GTM environments.

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