I sell, close and grow accounts. I also build the systems behind the work.
I'm an Account Executive who sells and builds. Four years of full-cycle Account Executive experience at Zazume, plus six years of parallel hands-on B2B commercial experience. Unlike most AEs, I also build the AI and automation systems behind the work, so I sell technology I genuinely understand.
My core work is sales: building pipeline, understanding the customer, negotiating the right solution and growing the account after close.
01
Win and grow accounts
Prospect, qualify and acquire new customers, identify the wider opportunity behind each account and build relationships that create repeat business and portfolio expansion.
02
Own the full cycle
Manage prospecting, discovery, qualification, pricing, negotiation, closing, handoff and expansion, with disciplined pipeline management in Pipedrive.
03
Work across functions
Work with operations, analysis, marketing and team coordination when a deal, customer issue or company priority requires it.
04
Improve the process
Use data, automation and lightweight development when a recurring business problem can be solved more reliably than with a manual workaround.
Full-cycle acquisition, closing and long-term portfolio growth.
#1 in fees · 2026 cohort
Sales and account growth
Own the complete commercial cycle across B2C, B2B2C and selected SMB accounts, working with private landlords, portfolio investors and property administrators from discovery and pricing through negotiation, close, handoff and portfolio expansion. Manage relationships linked to approximately 700 rentals.
Team coordination
Coordinate the sales team when the Sales Manager is unavailable and work with operations or analysis when a deal or customer issue needs support outside the normal sales process.
Churn and revenue insight
Produce individual churn reporting, follow performance and leakage patterns closely, and report directly to the Sales Manager to support coaching, retention and process improvement.
CRM, churn and performance proof available privately
01
Family business: machinery and real estate
Six years of parallel B2B commercial experience across industrial machinery and real estate, combining sourcing, pricing, negotiation and transactions through to close.
B2B salesMachineryReal estatePricingNegotiation
B2B commercial activity
Source, assess, price, negotiate and coordinate transactions involving industrial aluminium machinery and selected real-estate opportunities with businesses, suppliers and technical partners.
Commercial judgement
Work with acquisition cost, refurbishment requirements, market pricing, margin and the final route to sale.
Operating exposure
Coordinate with technical, commercial and operational stakeholders around real assets rather than purely digital products.
What it adds
Practical experience with negotiation, unit economics and higher-value transactions involving physical assets and multiple stakeholders.
02
ALUespacios: company, growth system and product
Our family aluminium carpentry company. I co-founded it and own growth and technology alongside customer acquisition and B2B commercial development with businesses and contractors.
Business buildingSEOGEODataForSEOn8nProduct app
Market and positioning
Study search demand and competitors using DataForSEO APIs, creating an equivalent decision layer without a roughly €200 per month SEMrush subscription, then use the analysis to shape the website and market strategy.
SEO, GEO and brand
Develop the content architecture, local positioning, brand experience and an automated GEO audit that checks visibility across ChatGPT and other LLMs through n8n workflows.
Product layer
Design the ALUespacios application and customer journey so clients can follow projects, milestones, images and progress through a clearer digital experience.
Ownership
Business concept, market research, positioning, workflow design, implementation, product direction and continuous improvement.
Self-hosted market intelligence, prospecting and personal automation systems built to create additional income, reduce repetitive work and deepen technical capability.
JavaScriptNode.jsPostgreSQLSQLitePlaywrightn8nLocal AI
Market intelligence
Capture and analyse marketplace data from Wallapop, Vinted and other sources, with structured pricing, scoring, dashboards and alerting across more than 400,000 records.
Build LinkedIn research, prioritisation and execution workflows that automate preparation while retaining human judgement for outreach.
Personal automation
Use n8n, APIs, Telegram and local AI to connect recurring personal and business processes into reliable operating workflows.
Technical ownership
Problem definition, architecture, AI-assisted implementation, validation, debugging, infrastructure, monitoring and iteration.
Commercial work supported by practical technical skills.
I use AI tools to speed up development, but I remain responsible for requirements, architecture, validation, debugging and integration. That experience is useful when selling technical products or working with product and operations teams.
Sales, operations, reporting, marketing support and team coordination when customer or business needs require work outside the standard sales process.
Growth systems
SEO, GEO, DataForSEO, competitor research and content operations used to build positioning and acquisition assets for ALUespacios.
Product and code
Application design, JavaScript and Node.js for product logic, parsers, scoring, bots, integrations and service workflows.
Data and automation
PostgreSQL, SQLite, SQL, Playwright, n8n and APIs for data products, automation, validation and operating queues.
Infrastructure and AI
Metabase, Tailscale, Telegram, PowerShell, Ollama, Qwen and ComfyUI for private access, orchestration, local inference, monitoring and backups.
How I approach a technical business problem
From requirement to operating system
UnderstandCustomer and market
Commercial need, demand, economics and constraints.
DesignWorkflow and product
Journey, rules, architecture and human review.
BuildJavaScript and automation
Services, integrations and operational logic.
StorePostgreSQL or SQLite
Structured source of truth and history.
OperateBI, alerts and AI
Metabase, Telegram, n8n and local models.
ImproveEvidence and iteration
Reporting, debugging, recovery and measured change.
Account Executive
Zazume, Spanish PropTech
Full-cycle Account Executive at a fast-scaling PropTech. #1 in commercial fees in 2026 YTD among comparable AEs, ~130% average attainment vs weekly targets, Top 2 in 94% of 47 complete months and €1.5M+ in attributed commercial value. Joined at ~10 employees as one of the first two salespeople; today the company is 42 people with a 10-person sales team. My client is the property owner: I sign an exclusive agreement and sell an initial placement fee plus a recurring rent-guarantee and full-management service under 5+ year contracts, managing relationships across ~700 rentals. Market: primarily B2C, plus B2B2C and selected SMB, inbound-led with consultative closing. I own the cycle end to end, from qualification and pricing through negotiation, close, retention and expansion, and cover sales execution when the Sales Manager is away.
B2B Commercial and Investment Associate
Family business
Six years of hands-on B2B deal-making, longer sales cycles and in-person selling across industrial machinery and real estate: sourcing, pricing, negotiation with workshop owners, suppliers and investors, refurbishment coordination and transactions through to close. I also built the technology into the business: a CRM with automated follow-up, and a Europe-wide scraping and market-intelligence system for the aluminium-machinery market, now extending to Spanish real estate.
Co-Founder, Sales, Growth and Technology
ALUespacios, family business
Co-founded the family aluminium carpentry company and run B2B/SMB sales end to end while building the technology behind it. Clients are mostly small businesses and contractors plus private customers; deals run from €500-€3K with private clients to €20K-€200K B2B and development projects on a longer, consultative cycle. I generate demand through SEO and GEO, take the first contact and package and close the full proposal through delivery and post-sale. I also built the customer-facing project-tracking app (React, TypeScript, Vite, Tailwind, CI/CD to Vercel), plus DataForSEO market research and n8n LLM-visibility workflows.
AI & Automation Systems Builder
Independent
Production AI and automation systems I design, operate and use daily to run real buy-and-sell activity: a 400K+ listing database ingesting 10-15K new listings a day and filtering them down to the handful of deals worth acting on. A 24/7 market-intelligence engine (Node.js + Playwright capture, a PostgreSQL ingest, classify and value pipeline, Metabase dashboards and alerts) and a pricing and scoring funnel that turns 10-15K daily listings into the ~10-15 profitable opportunities I negotiate and close. On top, a local-LLM agent (Ollama/Qwen) built on tool calling: the model selects typed tools, the code validates every argument against a whitelist and runs read-only parametrized queries, so the model never writes SQL. Three AI patterns implemented and compared in production. Operated like production software, with a watchdog of 20+ checks, tested backups and a fail-closed job queue with retries.
Primary direction
Primary commercial roles
Account Executive and account growth roles where discovery, negotiation, product understanding and consistent pipeline management are central to the job.
Also relevant for technical sales, GTM, sales automation and commercial operations roles where a strong sales background and practical systems experience are useful together.
Business Development ManagerAccount GrowthTechnical SalesGTM
Open to relocation and remote
Open to the next Account Executive challenge.
Based in Barcelona and open to relocation or remote work for Account Executive roles across B2B and SMB, SaaS & technology, PropTech and selected GTM environments.